Let's Deal Different

A deals site with a difference

Let's Deal Different is an e-commerce deals site that offers goods and services at discounted prices. The brief asked for a refined, highbrow brand and site that would reflect the quality of the offering. The design also entailed the design of a separate management area for merchants.

  • Client: ipag
  • Role: Branding, Website Design
  • Tools: Photoshop, Illustrator
  • Credits: Created at Path

A sophisticated landing page and deal specific page

The use of white space, paired with delicate typography, a clear hierarchy and an elegant colour palette ensure a relaxing user experience.

The new identity

A brand identity was created, along with a subtle, soothing colour palette.

Typographic hierarchy

Futura was the font of choice for its open, friendly yet classic design.

Selection of UI elements

Element styles were established for use sitewide.

Checkout process on mobile

A key consideration was the checkout process. It was imperative that this section was extremely user friendly across all devices, particularly mobile. Thorough research into consumer behaviour and checkout patterns was undertaken to implement a logical, intuitive process.

The merchant management system

A merchant specific management system was designed to sit within the site, featuring the ability to add new deals, manage orders and generate reports. Multiple permutations were investigated at wireframe stage with a focus on a frictionless user experience.

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