A deals site with a difference
Let's Deal Different is a deals site that offers goods and services at discounted prices. The client required a more high end feel then the typical deals site. A brand needed to be developed accordingly as well as an e-commerce site including a separate merchant login area.
White space and delicate lines are utilised throughout the site to create an elegant, pleasant experience for the user.
An initial identity (using a previous brand incarnation) was developed as well as a subtle, soothing colour palette.
A set of elements was created to be used across the site, including a typographic hierarchy. Futura was chosen as the font for it's friendly yet classy personality.
Buttons, a navigation system and image treatment were all considered at this stage.
A key consideration of the site was the checkout area. It was imperative that this section was extremely user friendly across all devices, particularly mobile. There was much research carried out into best practice, consumer behaviour and so on which led to the above solution.
Merchants have their own area on the site where they can carry out a number of tasks including adding a new deal, managing orders and generating reports. This section needed to be distinct from the main site yet still retain the overall look and feel of the brand.